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Last online: Dec 3, 2023 9:58:37 GMT 5.5
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Post by account_disabled on Dec 3, 2023 9:58:37 GMT 5.5
To satisfy all these purchasing behaviors, brands must centralize a large volume of quality data. They must be able to access product characteristics, production origin, availability, partners, suppliers and all sales channels in real time. Because today consumer brands rely on an increasing number of channels, leading to an increase in the volume, variety and complexity of data sources. Automating and streamlining data processes and workflows helps manage all of these channels and data sources. Teams therefore work more efficiently, with optimized collaboration and decision-making. Towards a single data source Country Email List Today, the inability to manage and share data, and to ensure its transparency, is an obstacle to a brand's agility. It makes product integration, assortment expansion and optimization of new digital channels more costly and difficult. A single, reliable data source makes it possible to efficiently share information with retailers and partners, taking into account their specific expectations and deadlines. Delivering detailed, consistent content to retailers and channel partners is vital to creating engaging experiences. Delivering this type of content requires a proven solution that can extract value from data. This solution must connect, enrich, govern and syndicate data. It must make them available to everyone, everywhere, at the precise time they are needed. Implementing a Master Data Management (MDM) solution integrates data from all systems and channels, third-party resources and eliminates silos. Without this type of solution, brands will not be able to respond to new consumer purchasing behaviors….
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