Post by account_disabled on Dec 3, 2023 9:59:27 GMT 5.5
Consumers are buying more and more online and want to know everything about products. Requirements that force brands to collect and centralize more and more data… Publication date :November 12, 2021 Flipboard Reddit Pinterest WhatsApp E-mail BY JOSEPH COHEN , EMEA MARKETING EMEA AT STIBO SYSTEMS If for years the proliferation of new applications, platforms and services has transformed consumer purchasing behavior, the pandemic has only reinforced the evolution of these behaviors towards ever more digital and demands in terms of customer experience.
Overview of the behavioral evolution of consumers and their new expectations. New criteria for consumers As online purchasing has become more commonplace, consumers are expanding their digital scope in order to acquire Buy Bulk SMS Service their products by using new applications, new websites and by increasingly connecting to the purchasing features of social networks.
Their choice criteria for using a purchasing platform are, on the one hand, the ergonomics of the site with the simplicity of searching, the user-friendliness of the payment process, and, on the other hand, the availability of products and the speed and the diversity of delivery choices. Covid and climatic hazards have also changed customer behavior by developing in them an acute sensitivity to the sustainable dimension of products and their impact on health.
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So they have become more careful about the composition of products using applications such as Yuka, BuyOrNot, Kwalito, or Y’A Quelle Dedans… While consumer brands remain popular with customers, those from distributors are increasingly appreciated. Thus, nearly 70% of consumers believe that private label products are of equal quality to those of major brands. Finally, the pandemic has accelerated Direct-to-Consumer (D2C). This trend is explained by the desire to deal directly with their customers and to take into account their expectations in terms of product personalization and an attractive customer experience. And among the offers, consumers particularly appreciate business models offering subscription.
Overview of the behavioral evolution of consumers and their new expectations. New criteria for consumers As online purchasing has become more commonplace, consumers are expanding their digital scope in order to acquire Buy Bulk SMS Service their products by using new applications, new websites and by increasingly connecting to the purchasing features of social networks.
Their choice criteria for using a purchasing platform are, on the one hand, the ergonomics of the site with the simplicity of searching, the user-friendliness of the payment process, and, on the other hand, the availability of products and the speed and the diversity of delivery choices. Covid and climatic hazards have also changed customer behavior by developing in them an acute sensitivity to the sustainable dimension of products and their impact on health.
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So they have become more careful about the composition of products using applications such as Yuka, BuyOrNot, Kwalito, or Y’A Quelle Dedans… While consumer brands remain popular with customers, those from distributors are increasingly appreciated. Thus, nearly 70% of consumers believe that private label products are of equal quality to those of major brands. Finally, the pandemic has accelerated Direct-to-Consumer (D2C). This trend is explained by the desire to deal directly with their customers and to take into account their expectations in terms of product personalization and an attractive customer experience. And among the offers, consumers particularly appreciate business models offering subscription.