Post by account_disabled on Jan 13, 2024 9:08:18 GMT 5.5
15. Make sure your advertising content is legible for customers using mobile devices According to a Hubspot report, 63% of users clicked on a Google Ads ad in 2022 (source: Hubspot ). This means that the convenience and comfort of potential customers using mobile devices to search for products and services is one of many priorities in creating effective advertising content. Make sure that the landing page that potential customers go to after clicking on a Google Ads ad is adapted to the specificity of smartphones and tablets.
Tip Use the calling component in Google Ads to allow customers to contact you immediately after interacting with your ad. Example of Google Ads advertising text with a calling extension 16. Include sp B2B Email List ecial offers in your Google Ads campaign texts To write an effective advertising copy in Google Ads, you must include all information about current sales, a limited-time price reduction or a special offer in your ad. Customers looking for a product or service often compare prices, so including them in the text of a Google ad can play a key role in their decision-making process. Example of a sale in the headline of a Google Ads advertising text Tip If you run regular sales, please indicate this in the text of your Google Ads ad. Use extensions to include information about special offers in the 2nd and 3rd headings.
and temporary discounts, so including them in the advertising text may decide to click on a sponsored link with your offer. 17. Adapt your Google Ads ad content to your landing page Consistency of the Google Ads advertising text with the landing page is the basis for building authority and acquiring customers. If a user clicks on an ad and is redirected to a website where they do not find the offer highlighted in the advertising text, they will probably leave the website very quickly. To ensure that your Google ad copy reflects your landing page, you need to ensure a few key elements on your site: clear CTA, Keywords, prices of products or services, headlines, landing page URL fulfillment of the promise contained in the advertisement.
Tip Use the calling component in Google Ads to allow customers to contact you immediately after interacting with your ad. Example of Google Ads advertising text with a calling extension 16. Include sp B2B Email List ecial offers in your Google Ads campaign texts To write an effective advertising copy in Google Ads, you must include all information about current sales, a limited-time price reduction or a special offer in your ad. Customers looking for a product or service often compare prices, so including them in the text of a Google ad can play a key role in their decision-making process. Example of a sale in the headline of a Google Ads advertising text Tip If you run regular sales, please indicate this in the text of your Google Ads ad. Use extensions to include information about special offers in the 2nd and 3rd headings.
and temporary discounts, so including them in the advertising text may decide to click on a sponsored link with your offer. 17. Adapt your Google Ads ad content to your landing page Consistency of the Google Ads advertising text with the landing page is the basis for building authority and acquiring customers. If a user clicks on an ad and is redirected to a website where they do not find the offer highlighted in the advertising text, they will probably leave the website very quickly. To ensure that your Google ad copy reflects your landing page, you need to ensure a few key elements on your site: clear CTA, Keywords, prices of products or services, headlines, landing page URL fulfillment of the promise contained in the advertisement.